Molly Lovette – Forbes

Artists occasionally stream on their personal accounts, as well. Molly Lovette started a weekly Facebook Live show in which Lovette would perform any song her viewers requested — regardless of whether she knew it. She provided links to a virtual tip jar and merchandise sales in the captions, and viewers tipped every week. The reception to Lovette’s performances has given her hope during a financially tumultuous time — according to Lovette, her Spotify streams, Facebook shares and merch sales have all increased. 

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